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Here is a typical example of "twisting":

The insurance agent you have been dealing with for years has retired, and the replacement agent contacts you to discuss your life insurance coverage. He or she recommends you replace several older policies, which have accumulated significant cash value, with newer, improved policies. He or she shows you impressive charts and projections about how much better the new policies are than the old ones-including lower premiums, a higher death benefit, and faster cash-value accumulation. It sounds advantageous, and the agent seems earnest, so you sign on the dotted line. But when your next annual statement arrives, you notice the cash value for the new policies is far less than the cash value on the old policies. You have just become a victim of "twisting," a deceptive insurance sales practice.

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Q: What is insurance definition of 'twisting'?
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§ 781. Twisting(a) A person shall not make any statement that is known, or should have been known, to be a misrepresentation (1) to any other person for the purpose of inducing, or tending to induce, such other person either to take out a policy of insurance, or to refuse to accept a policy issued upon an application therefor and instead take out any policy in another insurer, or (2) to a policyholder in any insurer for the purpose of inducing or tending to induce him or her to lapse, forfeit or surrender his or her insurance therein.(b) A person shall not make any representation or comparison of insurers or policies to an insured which is misleading, for the purpose of inducing or tending to induce him or her to lapse, forfeit, change or surrender his or her insurance, whether on a temporary or permanent plan.West's Ann.Cal.Ins.Code § 781Churning, also known as twisting, is an attempt by an unscrupulous agent from an insurance company to cancel your existing policy and replace it with a new one, drawing down your cash value (called ?juice? in industry jargon) to pay for it. This activity generates additional commission for the agent and may result in your having to pay more down the line. It is also a word used to describe the actions of a stock broker who continually buys and sells for an account, churning profits for the broker oftentimes eating up whatever profits might be there for the consumer.


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