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Licensing is defined as "the method of foreign operation whereby a firm in one country agrees to permit a company in Another Country to use the manufacturing, processing, trademark, know-how or some other skill provided by the licensor".
It is quite similar to the "franchise" operation. Coca Cola is an excellent example of licensing. In Zimbabwe, United Bottlers have the licence to make Coke.
Licensing involves little expense and involvement. The only cost is signing the agreement and policing its implementation.
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∙ 12y ago
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What are mode of entry into foreign market?
The mode of entry into foreign market is through legal path, whereby you do all the registration of the business.
Modes of entry into international business?
One can enter into international business through exporting, licensing and merchandising or through some special modes such as contract manufacturing, turnkey projects. One can also enter through foreign direct investments with and without alliances.
What factors could cause a business to reject an offer from a potential licensee to make and market the firm's products in a foreign market.?
not follow the procedure of their licensor
What is extender strategy?
The extender strategy is when a firm expands into foreign markets that are similar to their current market. They use strategies that are currently successful to expand the business.
What is industrial licensing?
Its a licence
3 What are the alternative modes for intl market entry Explain them?
1. foreign licensing 2.sub-contracting 3. ???????? 4. PROFIT
What are mode of entry into foreign market?
The mode of entry into foreign market is through legal path, whereby you do all the registration of the business.
What form of entry into a foreign market requires the least commitment?
indirect exporting
What is the entry mode for business in Japan?
Which mode of entry (i.e. licensing, franchising, strategic partnership, joint venture, wholly owned subsidiary, etc.) is most appropriate for entering a foreign country?
Modes of entering international market?
••Direct Exporting•Indirect Exporting•Licensing Arrangement with Foreign Companies•Franchising arrangement with foreign companies•Contract ManufacturingManagement Contracts•Turnkey Projects•Direct Investments•Joint Ventures•Mergers & Acquisitions are the modes to enter the international market:)
My assigment is if you have capital regard to buy a franchise what qusion would you asked before becoming a franchise holder?
Franchising as a mode of entry for foreign market
What is the foreign market?
A foreign market is any market besides the one based in a person's own country. For example, to an American, China would be part of the foreign market. But to a Chinese person, America would be part of the foreign market.
What factors influence the choice of market entry method?
what factors influence the choice of market entry method?
What is foreign market manipulation?
manipulate in the securities of the FOREX(foreign exchange market)..
Is licensing proprietary technology to foreign competitors is the best way to give a firms competitive advantage?
Licensing proprietory technology to foreign competitors is the bes way to up a firms competitive advantage discuss
What has the author Enid Baird Lovell written?
Enid Baird Lovell has written: 'Researching foreign markets' 'The changing role of the international executive' 'Appraising foreign licensing performance' -- subject(s): Corporations, American, Foreign licensing agreements, American Corporations
Why and how business enter and survive in foreign market?
Why and how business enter to survive in foreign market
