When a company calls you on the phone or comes to your door to try to sell you something, that is direct marketing.
When a company calls you on the phone or comes to your door to try to sell you something, that is direct marketing.
Accepting promotional discounts from suppliers can lead to overstocking, as businesses may purchase more products than they actually need, resulting in excess inventory and potential waste. Additionally, relying too heavily on discounts can erode profit margins and create a perception of lower product value among customers. Furthermore, frequent promotions may strain supplier relationships if expectations are not managed properly, leading to potential disruptions in future negotiations.