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The Malletkze model of Mass Communication presents mass communication as a 2 way process that entails encoding and decoding. At the encoding side, the encoder thinks about how he can present his message and also takes the decision of the messages content. While at the decoding side, we are talking about the receiver and their main preoccupation, which is selecting and interpreting the message.

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12y ago

please get me standard questionnaire of maletzk'e model (mass communication model). tanks a lot

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Q: What is maletzke's model of communication?
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