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Repositioning the competition can mean many things, but it DOES NOT mean lying about your competition or doing anything unethical. Instead it's about controlling the dialog, in and around your product, service or cause, by making your message the loudest one to your target audience in the market. Telling about the uniqueness , quality of your product in better and new way in the market better than competition's product.

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What is product repositioning?

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What is product reposition?

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The brand repositioning process involves redefining a brand's identity to better align with market demands, consumer perceptions, or competitive landscapes. It typically starts with market research to understand current brand perceptions and identify gaps. Next, brands develop a new positioning strategy and messaging that resonates with the target audience. Finally, the repositioned brand is communicated through various marketing channels, ensuring consistency across all touchpoints.


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