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What is mean packaging research?

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Anonymous

9y ago
Updated: 10/3/2025

Packaging research refers to the systematic study and analysis of how packaging impacts a product’s functionality, safety, cost, sustainability, and consumer perception.

It involves gathering insights through methods like market surveys, focus groups, material testing, eye-tracking, and consumer behavior studies to evaluate:

Design effectiveness – Does the packaging attract attention and reflect the brand?

Functionality – Is it easy to open, store, carry, and dispose of?

Protection & preservation – Does it keep the product safe and fresh?

Sustainability – Does it meet environmental standards and consumer expectations?

Cost-efficiency – Is it economically viable for production and distribution?

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Joe Root

Lvl 3
1w ago

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