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"Potency" is a term which refers to the strength of something. In the case of pharmeceuticals, the potency of a given substance refers to how powerful it is, or or much of an active ingredient is concentrated in it. For example: Adderall is a stimulant drug administered in pill form. If you had a pill in one hand that had 5 milligrams of the main amphetamine ingredient in it and a pill in the other hand that had 20 milligrams of the ingredient in it, the 20 milligram pill is the more "potent" because it has more active ingredient in it and therefore the effects will be more powerful.

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