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What is meant by the term customer satisfaction?


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Wiki User
2010-10-09 20:04:09
2010-10-09 20:04:09

Customer satisfaction is a measure of how the products or services that are supplied by a company match up against the customer's expectations of that product or service. For example, if you purchase an item from a TV Commercial that guarantees customer satisfaction, it must be a product that matches your expectations of how good you think the product will be or how good it will perform. There's a customer satisfaction index for measuring these expectations closer.

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The term satisfaction guaranteed is one in the sense of that if the customer were to buy an item that the company would do everything in their power to make the customer happy. Some companies use it to mean a price match or return policy as well.

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In terms of customer satisfaction, Jet Airways is highly rated with five stars on a 1 to 5 scale. They are professional in every way.


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