Customer satisfaction is part of marketing.
Customer satisfaction slogans can be a good marketing strategy for any business. Here is an example, "Why Look for more when you have the best? "
Marketing is the delivery of customer satisfaction at a profit. Goals: Attract new customers by promising superior value and keep and grow current customers by delivering satisfaction.
All the Marketing Product has some target audience( i.e. Customers) , for which that product is made, the increase or decrease in market is assessed by the customer satisfaction about the product, which makes the Companies to depend on the customers. In short Customer Satisfaction is a perimeter to measure success of the product, which in turn makes it most important aspect of Marketing.
Marketing is the delivery of customer satisfaction at a profit. Goals: Attract new customers by promising superior value and keep and grow current customers by delivering satisfaction.
Pay attention in class
http://wiki.answers.com/Q/Societal_marketing_concept_is_an_improve_version_of_marketing_concept_why_or_why_not" yes; for customer's satisfaction
The focal point of all marketing activities is to achieve maximum customer satisfaction because customers are the kings and queens for an organizations.
Today's emphasis on customer satisfaction can be traced to a managerial philosophy that has been described as the marketing concept.
There are many different types of marketing concepts with this emphasis. One of the most popular is to make sure the customer comes first.
customer satisfaction, total company effort, sales growth
Management information system (MIS) is completely integrated with business today. Various business functions such as customer satisfaction, sales and marketing, IT operations, HR, operations management all benefit from MIS.
The driving force should be providing customer satisfaction. (Foundations of Marketing 2nd ed, p.220)