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What is media planning?

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Anonymous

8y ago
Updated: 11/4/2021

A social media plan, just like a traditional media plan puts the social media strategy into actionable timely tasks and shows the allocated / required resources that a person/entity intends to use to utilize social media tools

A typical social media plan would cover one or more of the following goals:

1- Fostering Dialogue

2- Promoting Advocacy

3- getting Insights on target community

4- CRM

Social Media Plans tackle both owned and earned digital assets. and details:

1- what listening tools are to be used

2- the intended social media channels to be launched

3- Fan/follower recruitment strategy

4- Design and structuring of Social Media Channels

5- Moderation and Management of social media channels

6- KPI's for each of the activities

7- Social Media optimization (for both on-line and offline assets and processes)

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Lisandro Veum

Lvl 10
3y ago

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