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What is media richness?

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Anonymous

12y ago
Updated: 12/3/2022

Rich media services refers to creative development of digital products/apps/marketing materials and advertising banners.

The term is mostly used in the online-advertising industry, regarding online banners with interactive features.

A good example for rich media ads can be found at Digitaland blog for your review. Check out more of their posts, as their are covering rich media from many point of views:

http://digitaland.tv/web/blog/four-powerful-rich-media-ad-formats-to-boost-brand-awareness/

I hope this helps!

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