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What is non financial measure of marketing is important to track?
Wiki User
∙ 11y ago
If your company has a goal of increasing customers, you might begin by tracking any number of the following items: the number of new leads, the number of leads contacted, the % of leads which turn into prospects, the number of new clients, the % of prospects which turn into clients, the number of prospect contacts required to move the prospect to a client, the total sales to new clients. The information gathered from these measures can help you fine tune your sales process.
Wiki User
∙ 11y ago
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Brand equity is brand's overall worth and the brands with high brand equity are called most successful brands. As Coke brand has the highest brand equity. It is most important marketing strategy to measure the brand equity and continuously track the positive associations related with brands. Thanks
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