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What is non-response bias?

Updated: 9/17/2019
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Wiki User

9y ago

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One effect of non-response is that is reduces the sample size. This does not lead to wrong conclusions. Due to the smaller sample size, the precision of estimators will be smaller. The margins of error will be larger.

A more serious effect of non-response is that it can be selective. This occurs if, due to non-response, specific groups are under- or over-represented in the survey. If these groups behave differently with respect to the survey variables, this causes estimators to be biased. To say it in other word: estimates are significantly too high or too low.

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11y ago
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