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Are those means of communication that can reach large number of people?
Mass Media
Forms of communication that reach large audiences at the same time together are known as .?
mass media (Y)
What is Media broadcast?
Electronic instrumentation of radio and television, including local radio and television stations, radio and television networks and cable-televisionsystems. Because of their ability to reach vast numbers of people, broadcast media play a very important role in any advertising campaignthat needs to reach a broad market base.
Structure of the media department of advertising agency?
Media departmentThe responsibility of the agency's media department is to develop a media plan to reach the target audience effectively in a cost effective manner. The staff analyses, selects and contracts for media time or space that will be used to deliver the ad message. This is one of the most important decisions since a significantly large part of the client's money is spent on the media time and/or space. The media department has acquired increasing importance in an agency's business as large advertisers seem to be more inclined to consolidate media buying with one or few agencies thereby saving money and improving media efficiency.
What means the communication that reach widely dispersed audiences at the same time?
Mass media is the communication that reaches widely dispersed audiences at the same time.
What is Media Planning and Scheduling?
media planning is the process of formulating strategies and selecting the appropriate media vehicle that can be use to reach the target audience.
What drives media plans?
Media planning is the process of formulating strategies and selecting the appropriate media vehicle that can be use to reach the target audience for any products.
Why media planners try to balance reach frequency and continuity of media schedules?
Media planners can have a number of media campaign objectives. Depending on these they may choose to optimise reach, frequency or both. Reach takes the message to new audiences. Frequency repeats the message to those already exposed to the message. Conventionally, a media planner would want to reach as many as possible of a target group and have the client's ad seen between 5 and 8 times by the target group. This was based on a long received wisdom that consumers need to see an ad at least 3 times to "learn" what it was saying. Over the last decade, there has been a lot of work undertaken in the area of diminishing returns (Bryon Sharpe, John Philip Jones) which has shown that the first exposure is generally much more effective than subsequent exposures. Subsequent exposures produce around 50% of the return of the first. This effect has also been observed in direct marketing and some online tests measuring click throughs at different levels of frequency. The lower levels of frequency produce the highest call or click response. More exposures do not produce more sales, but they do cost the same amount to repeat. This pattern of falling return and constant costs per exposure means that budget becomes less cost-efficient as more of it is spent. The challenge this therefore to maximise reach at low levels of frequency on a short-term or repeating basis. This is called "recency planning". So as a general rule media planners today seek to maximise reach over frequency.
What kind of definition have to be for 'media planning and buying'?
Media planning and buying is where a marketing agency's task in finding suitable media channels for their clients' products and services. Their objective is to use the correct medium for the client to reach the highest number of market audience as possible.
What is scheduling and cataloging?
media planning is the process of formulating strategies and selecting the appropriate media vehicle that can be use to reach the target audience.
Difference between print media and redio?
Print media is 'passive*'; 'reach**' medium. Radio is 'intrusive***'; 'frequency****' medium. * Passive media: requires interest of viewer in order to have message create impact. Other passive media example: magazines; internet ** Reach media: return for advertising dollar investment mostly from getting advt. message to larger numbers of market, one time. Other Reach media example: TV *** Intrusive media: target market listeners' forced to be exposed to advt. message, as long as listener is tuned to the station/s selected to advertise with. Other Intrusive media example/s: bus boards; billboards; TV; transit bench seats; specific internet sites **** Frequency media: return for advetising dollar investment mostly from 'pounding' advt. message to smaller target group of market, repeatedly. Other Frequency media example: billboard; bus board; transit bench seats Want more info on this was-this-a-serious-question? edutainer
When many scientists reach the same conclusion the conclusion can be called?
A theory. It's not "popular" -_-
What is the Definition of beacon frequency?
Beacon frequency refers to the amount of space that beacons can reach. The beam coverage is measured to determine its frequency.
Is the violin can reach the frequency until 1323Hz?
YES
What do you call the interests of the media industry that influence which stories reach the public?
Media bias
What is Lack of continuity?
In the business world we are running like a horse. In this we face every thing and do so many thing for reach the particular goal in the same we miss something for negligence or careless of the particular thing, so lack of continuity will arise for the negligence.
What is the frequency of the waves traveling to the shore if six waves reach the shore in 30 seconds?
The frequency of the waves is 0.20 HZ.
