Some trends in business include rebranding and tapping hard-to-find talent, says Forbes. Rebranding allows businesses to market to millennials easier.
rebranding - Change the corporate image of a company or organization.
After rebranding from Delta Tech, the company was known as "Delta Electronics." This change reflected its focus on electronics and technology solutions. The rebranding aimed to enhance its market presence and align with its evolving product offerings.
Fernando Torres, david beckham, Michael Owen, etc etc.
American International Group. They are now in the process of "rebranding" themselves as AIU Holdings Ltd.
Cushelle was previously known as Charmin Ultra Soft in the UK before rebranding.
From what I understand pherenol is likely a rebranding of GLB. We constantly see a recycling of the same compounds under new names for marketing purposes.
Yes, Micromax mobile phones are made in India by third parties and they are then marketed in China (after rebranding) by Micromax.
Public Service Company officially became Xcel Energy in 2000. The name change was part of a rebranding effort following the merger of several utility companies, including Public Service Company of Colorado. This rebranding aimed to reflect the company’s broader service area and commitment to providing energy solutions.
Sears dropped the name Roebuck in 2004, officially rebranding as Sears, Roebuck and Co. to simply Sears, marking a significant change in its identity. The decision reflected the company's long evolution and the diminishing recognition of the Roebuck name. This rebranding was part of a broader strategy to modernize the company and adapt to changing retail landscapes.
02 used to be known as Cellnet, which was one of the original mobile network operators in the United Kingdom before rebranding to 02 in 2002.
PBS Kids was previously known as PTV or PBS Kids Channel before rebranding to its current name.