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Secondary data in consumer behavior refers to information that has already been collected and published by external sources such as research studies, reports, and databases. This data is not specifically collected for a particular research study but can be used to provide insights and support research conclusions in understanding consumer behavior. Examples of secondary data sources include government publications, industry reports, and academic journals.

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Q: What is secondary data in Consumer behavior?
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What are the challenges in study of consumer behavior?

Some challenges in the study of consumer behavior include the complexity of human decision-making processes, the influence of external factors such as culture and social norms, and the rapid changes in technology that impact how consumers interact with businesses and make purchasing decisions. Additionally, gathering accurate data on consumer behavior can be challenging due to privacy concerns and the increasing amount of information available.


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