Segmentation is the act or an instance of dividing something into segments,
A segment is :
- The portion of a line between any two points on the line.
- A clearly differentiated subdivision of an organism or part.
- The portion of a sphere cut off by two parallel planes.
- A part of a market
What is hybrid segmentation of market?
segmentation is a creative prcess. marketers normally segment markets by combining several segmentation variables rather than relaying on a single segmentation base. THERE ARE 4 METHODS OF HYBRID SEGMENTATION * Value and Life Style (VALS) * psychographic-demographic segmentation * geo-demographic segmentation * yankelovich's mind base segmentation ...