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Authoritarian doctorine has determined the Mass Communication pattern for more people over a longer period of time than any other theory.

it was presented by Siebert Peterson and Schuman 1956 under being normative theories of mass communication. there are following points of authoritarian theory which will explain the function of mass media in society.

1) Press is made or placed under the control of government ruler in this system.

2) to prevent the pres form interference the ruler has five the directions to the press for not challenging or criticizing on the government .

3) press works as an instrument to strength the power of the ruler.

4) Media should do nothing that could harm the establishment of the government .

5) media should not project based moral an political values.

6) journalists or other media professionals have no right to stand against the government .

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13y ago
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15y ago

some one that is bossy and always has to have their own way. __ T. Adorno and others formulated an elaborate theory about "the authoritarian personality". Authoritarians are not necessarily bossy; in fact, they may have a deep-seated yearning to be led, to "follow the leader". They are: * Intolerant * Conventional * Unable to live with ambiguity * Inclined to think in stereotypes * Inclined to follow a strong-willed, intolerant leader. There are also suggestions that they are stuck at the anal stage of developement (if you take Freud seriously). Note that the theory is controversial. It arose originally as part of an attempt to explain the rise of Nazism and other forms of Fascism. See the link for more information.

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11y ago

favoring complete obedience or subjection to authority asopposed to individual freedom

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9y ago

This theory argues that a person who is authoritative is more likely to have stronger leadership skills. In some cases, such as parenting, being overly authoritative is not always productive.

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Q: What is the authoritarian theory of the media?
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4 normative theory of mass communication?

1. authoritarian (controlled media) 2. libertarian (free media) 3. soviet (communist) 4. social responsibility


What are the normative theories of the press?

The normative theories of the press are four main theories that seek to define the role and responsibilities of the media in society. They include authoritarian theory, libertarian theory, social responsibility theory, and Soviet communist theory. Each theory advocates for different principles regarding the press's relationship with government, freedom of speech, and social obligations.


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authoritarian personality theory


Authoritarian personality theory states that extreme prejudice is?

Authoritarian personality theory states that extreme prejudice is a result of a strong tendency to submit to authority, rigid adherence to conventional values, and aggression towards those who defy these values. It suggests that individuals with authoritarian personalities are more likely to express prejudice towards groups that are perceived as different or threatening.


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