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There is no (formalized) background study to customer loyalty to bank services in Nigeria that I know of as at this time. The truth is that until recent legislative changes to the banking sector in Nigeria, banks traditionally focused more on wholesale business rather than retail/consumer banking. That trend is being bucked now, switching costs are much lower, investor demand for ROI in banking stocks is growing, etc and as such the banks are being forced to focus in the retail market. Currently it is beleived that the typical Nigerian (those who are banked) has about 3-4 bank separate accounts (do not forget that at least 60% -70% of the population is unbanked). Banks have only just started to pay more than 'lip service' to customer satisfaction , customer loyalty, customer retention and share of customer indices. It is still a work in progress.

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Q: What is the background study of customer loyalty to bank services in Nigeria?
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