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You need to take a multi-step approach to marketing and advertising. Don't focus so much on traditional advertising, instead promote your brand via social media - either organic or paid. You need to build a tribe of customers so that you always have a list of people to market to - without paying for traditional advertising.

The problem is the task is very time consuming, and tedious. But it really pays off in the long run. I'm not sure what type of business you are in, however at least a few of the major social media platforms should have potential customers looking for your services.

My suggestion is to have someone else create a plan and take care of the tedious work, so that you can focus on growing your business.

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7y ago
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10y ago

To have a Facebook page and also a good directional search engineering.

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Q: What is the best way to advertise a retail website?
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