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Direct selling is based upon relationship selling, so one of the best ways to introduce your new direct sales business would be to notify friends and family about it. Some ways to do that are:

* Hold an open house party at your own home and invite people you know and encourage everyone to bring a friend. * Send out a new business announcement to everyone you know and include a coupon for their first purchase and a coupon for them to give away to someone else. * Ask a friend to host a sales party at their home.

To reach beyond friends and family you could send a press release to your local newspaper, rent a booth at a craft fair, or do a fundraiser for a local charity or school.

Of course there are other ways to promote your business including advertising, but the more personal approaches are often more effective.

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Q: What is the best way to introduce a direct selling business in an area where it has not yet become popular?
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