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I could spend forever typing this question out, but I think the power of "word of mouth" is what makes everything about Apple so special. You don't quite find the insane amount of speculation for the next Android phone as you do the next iPhone. Apple's products like the iPhone, iPad, and Mac just work.

To go to a moment of time, however, it was the return of Steve Jobs (to Apple), and the introduction of the iPod. That's when things "took off".

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12y ago

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