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The five factors. These are Deadlines, Added Value, Promotion, Distribution and Content. So Content means the front page, the top stories and Advertisments. Added value is your product specials, special priced dvds or magazines, or prizes to be won. Deadlines are deadlines, when the paper must be printed by. Distribution is a key operation for it needs to get to places to be sold, by a particular deadline. Promotion, is the promotion of for example competitions or games to win prizes.

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