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In competitive negotiation, the process treated as though is a competition that is to be won or lost. The basic assumption is that it is a 'zero sum game'. That is, the people involved believe that there is a fixed amount to be gained, and if one person gains then the other person loses. It is like arguing over a pie: if one person gets a piece of the pie then the other person does not. This negotiation style assumes a win-lose situation, where concessions, distorted communication, confrontational tactics, and emotional ploys are used to force an advantage.

Competitive negotiating, also called adversarial, non-cooperative, distributive bargaining, positional, or hard bargaining displays a low concern for the long-term relationship with the other party and high concern for content goals. By employing this tactic, you've decided the relationship is unimportant. You don't care about what they think, nor do you care what they think about you. This has the effect of eliminating the chance of developing a relationship, or destroying the relationship if one already exists.

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Q: What is the consequences of competitive negotiating?
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