Consumer behavior is the study of the way consumers respond to or utilize a particular product. The analysis of consumer behavior has become mandatory to marketing strategy. It enables for manufacturers and merchandisers to better direct marketing to a particular group.
Define Marketing. Distinguish product marketing and services marketing with suitable examples
Marketing Research aid Marketing Managers in decision making . Discuss with suitable examples?
scope and role of marketing function in the exchange process
Product marketing involves advertising goods. This typically involves showcasing the good, and touting its capabilities. Services marketing, on the other hand, involves the use of testimonials to support the abilities of the professionals offering the services.
When we say marketing research this is the research where we can elaborate more about the satisfaction of customer. Marketing research ultimately is satisfying the needs and wants of the people in a certain community. The research is finding viable markets suitable for your company's products to be distributed and in finding these markets where there is demand, you satisfy a consumer need.
Marketing is the performance of business activities that direct the flow of goods from producer to consumer or user. It is the satisfaction of human needs. Scope of Marketing is to influence buyer's decision directly or indirectly for generating business to make the flow of goods from producer to consume or user.
is not suitable for obtaining primary data
gelatinization of a suitable example??
It is suitable if it leads to your overall career goals and objectives.
In marketing baby foods one has to consider safety of such foods. That means proper test and registration must be made by inspection authority. This process forms a good basis for marketing such products.
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(a) What are the major objectives of promotion strategy in a manufacturing and Marketing organization? Suggest suitable promotion mix in the following categories : i) Banking Services ii) Smart phones iii) Mineral Water