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A marketing plan will be much more specific than a marketing summary, often including detailed sections such as a SWOT Analysis, Competitor Analysis, Break-Even Analysis, etc.

I would equate a marketing summary to the executive summary of a full marketing plan.

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Q: What is the difference between a marketing plan and marketing summary?
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Difference between marketing plan and marketing strategy?

View the marketing plan as a set of objectives. View the marketing strategies as the 'road map' to achieving the objectives. View marketing tactics as the steps to take in implementing the strategies.


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What is the difference between concept of marketing and the marketing?

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what is the difference betwen objective and plan