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Diversification is a form of corporal strategy for a company. It seeks to increase profitability through greater sales volume obtained from new products and markets.

Adjacency: In broadcast, it is a time period that comes before or follows network programs (commercial break position). It is offered up for sale for local or spot advertisers. Commercial time is sold on the basis of the ratings of adjacencies - the higher the rating, the greater the listening or viewing audience and therefore the greater the cost of the time period.

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Q: What is the difference between diversification and adjacencies?
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