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Market intelligence is information gathered about your market as the space in which you do business. Market research is information gathered about your market as the target audience or customer.


Generally market intelligence is more fact-based (like "It's a $3.6B industry with YOY sales growth of 11% in the U.S.") vs. market research, which may sound factual but is often based on opinions out of context (like "4 out of 5 dentists dentists surveyed prefer silk pajamas").

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