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What is the difference between a marketing plan and strategic marketing plan?

This really depends on your definition of marketing. If you're simply talking about a promotional plan, this has primarily a tactical focus. However if you're working for a marketing focused business, a marketing plan is synonymous with the business plan and contains the higher level thinking behind the decisons - this is a strategic plan.


Difference between objectives and performance targets?

Objectives exist on the strategic level. Market share, force reduction, production efficiency, etc. Performance targets on the tactical level. Percentage gain, additional savings, average service call cost reduction, etc.


What is the difference between a tactical and strategic warhead?

strategy:Heart and soul of managing an organisation lie in the task of crafting, implementing and executing organisational strategies. For an organisation it is game plan management- staking out a market position, conducting operations, attracting and satisfying customers, Competing successfully, growing and achieving consecutively meeting organisational objectives and achieving goals as set previously.Tactics:Tactics follows strategy. Tactical objectives finally consolidate the strategic plan of action fulfilling the strategic goal. While tactics is also directed towards achieving a goal, many games of tactics will be required to achieve a strategic goal through the desired objectives.


Is there any difference between research and facts finding?

it depends on your religious beliefs


What is difference between market research and marketing research in tourism industry?

Market research in the tourism industry focuses on understanding the broader market dynamics, such as trends, consumer behavior, and competitive landscape, to identify opportunities and threats. In contrast, marketing research is more targeted, concentrating on evaluating the effectiveness of specific marketing strategies, campaigns, or customer satisfaction. Essentially, market research informs decision-making at a strategic level, while marketing research assesses the performance of particular marketing efforts within the context of the tourism sector.

Related Questions

Difference between tactical and strategic management?

The difference between strategy and tactics is that strategy defines "what" is to be done but tactics defines the "how". Tactical Management focuses on one or a series of tasks and activities involved in executing an overall strategy. Strategic Management is focused on establishing the end goal in mind.


What is the difference between strategic planning and tactical planning?

Strategic planning is about setting long-term goals and determining how to achieve them. Tactical planning is about breaking down those long-term goals into smaller, more manageable tasks that can be completed in the short term.


What is the difference between asset management and strategic asset management?

"Strategic asset management" could refer to "strategic asset allocation", i.e. long-term asset allocation - whereas "tactical asset allocation" refers to short-term investments.


What is the difference between tactical and strategic thinking?

Tactical thinking involves short-term decision-making focused on immediate goals, while strategic thinking involves long-term planning and decision-making aimed at achieving overall objectives. Tactical thinking is more reactive and focused on day-to-day operations, while strategic thinking is proactive and considers the bigger picture. Strategic thinking often involves setting direction and priorities, while tactical thinking involves implementing specific actions to accomplish those goals.


What is the difference between strategic and tactical decision?

Strategy is the long view of things like winning a war. Tactics is solving day to day problems, like winning a battle.


What is the difference between a tactial nuclear bomb and a regular nuclear bomb?

You're talking tactical and strategic weapons. Tactical would be used in the battlefield in the form of smaller rockets or freefall bombs under military situations. Strategic weapons would usually be a higher yield and are made to threaten a country's population, infrastructure and military; or to cripple the country's ability to wage war. ICBMs are tactical nuclear weapons. The B61 bomb is a tactical weapon though it does serve a dual role as a strategic weapon.


What is the difference between 'conscious conspiracy' and 'tactical responses'?

a conscious conspiracy is when you know whats going on but you know its wrong and tactical responses is when its a smart answer.


What is the difference between tactical crime analysis and strategic crime analysis?

Tactical analysis focuses on the how, when, and where of criminal activity in specific locations and time periods. Often tables and charts are used in this method. Strategic analysis focuses on crime and/or social problems in specific areas to determine reoccuring patterns of criminal activity. Also used to evaluate police responses and proceedures. Can be used to determine police effectiveness over a determined period of time.


The difference between survey and experiment research?

difference between survey and experiment


Explain the difference between strategic planning and strategic intent?

The difference between strategic planning and strategic intent lies in their focus and scope. Strategic planning involves a structured process of defining an organization's goals, outlining steps, and allocating resources to achieve those goals over a set period. It’s more detailed and tactical. On the other hand, strategic intent refers to the broader vision or long-term aspiration that drives the organization’s actions, focusing on the desired future state. While strategic planning is the roadmap, strategic intent is the destination. For more insights into these concepts, visit PMTrainingSchool .Com (PM training).


What three levels do ca forces and cmo planners support full spectrum operations?

Tactical level: Supporting combat units in the field with targeting, coordination, and logistics. Operational level: Coordinating between multiple combat units to achieve strategic objectives. Strategic level: Assisting in planning and coordination for overall campaign objectives and national security goals.


What are the differences between strategic and tactical planning?

The Difference Between Strategic and Tactical PlanningThe reason for this confusion stems from the fact that both words are closely connected. In business parlance, the words strategy and tactics refer to various business practices.In business usage, the term strategy is the thinking process required to plan a change or to organize something. It defines the goals desired and how to achieve them.It can be a compendium of complex multi-layered plans devised for achieving preset objectives and may include tactical planning considerations.Tactics and Strategy - The CorrelationTactics are the substance of strategy. They comprise what is done pursuant to strategic planning. The strategic phase of business planning has thinkers (you- the small business owner) determining ways to achieve stated goals. Simply stated, they plan how people need to act in order to attain the objectives for which the strategy is to be used.Tactics, on the other hand, are the very actions that are necessary to carry out the strategy. Strategies can be a combination of a number of tactics with the involvement of several different people, all working toward reaching a common goal.Strategic planning involves only the top brass of an enterprise whereas the tactical planning part envisages the involvement of the organization as a whole.Strategic PlanningTo understand the differences better, here are some notable points with respect to strategic and tactical planning. In strategic planning, you need to determine specifically what outcome you want to achieve and establish a realistic baseline or starting point giving due consideration to internal and external realities by conducting relevant research (competitive, market, attitudinal).You need to draw up an aggressive plan to support research findings listing defined strategic objectives. The plan should reflect perceived challenges and the expected end results.To elicit support for the strategy, undertake a consensus-building exercise involving the right people. Make sure that tactics are likely to lead to the strategic benefits you desire to achieve. In tactical planning, you need to understand strategic goals and decipher the goals and implement courses of action for attainment of strategic objectives.As a small business owner, you need to make plans that include specific activities that are arranged on specified time frames and outcomes. Ensure due performance of all tactical planning activities and calculate their effects; then help connect the tactical moves to the strategic plan.To sum up, strategic planning relates to issues pertinent to the mission of your small business--the purpose of its existence. The responsibility for strategic planning rests with you (and your partners and investors, if any).Tactical planning is developed by a small business owner or management team who deals with getting the work done to carry out the strategic plan. They draw up a tactical plan that will deal with the "how" part of the plan. The main question for them is: "How can goals be accomplished within the designated limits of resources and authority?"The terms tactical and strategic are fundamental to an understanding of the different responsibilities attached to management and governance of any small business.