Market research helps you "identify" your market. Segmentation lets you "segment" your identified market into more refined groups. In short market research is more broad and segmentation is more refined.
Market segment is a market that has been divided into a channel group already. Segmentation is the process of identifying those market traits and dividing that market into a segment.
Market segmentation requires market research and divides a market into various customer groups to create and/or offer products that will meet the customer's needs. Factors that are involved in market segmentation are identifying the segment by age, gender, income, geographical area and buying behavior.
i don't know rubbish... =)
gender segmentation, age segmentation, geographic segmentation..
When you decide on which criteria to segment the market i.e. demographic,physographic,geographic etc ,segmentation phase is over. On analyzing the segmented market, when you decide which segment to actually offer you product/service ,you have finished targeting. manishmakhija69@gmail.com for comments
Market segment is a market that has been divided into a channel group already. Segmentation is the process of identifying those market traits and dividing that market into a segment.
Market segmentation requires market research and divides a market into various customer groups to create and/or offer products that will meet the customer's needs. Factors that are involved in market segmentation are identifying the segment by age, gender, income, geographical area and buying behavior.
Market segmentation
i don't know rubbish... =)
gender segmentation, age segmentation, geographic segmentation..
what is the advanteges and dis advanteges of market segmentation?
When you decide on which criteria to segment the market i.e. demographic,physographic,geographic etc ,segmentation phase is over. On analyzing the segmented market, when you decide which segment to actually offer you product/service ,you have finished targeting. manishmakhija69@gmail.com for comments
Segmentation is often used in conjunction with customer profiling, but there are areas of difference. For instance, profiles are not suitable for identifying certain population segments: people with disabilities are usually split between multiple neighbourhood profiles. Likewise gender segmentation is rarely associated with neighbourhood. For other factors such as age and ethnicity, composite profiles can only support broad generalities.
difference between primary and secondary market
Market Segmentation is important because without it the business will not find the correct target audience
The real value of marketing research is in the efficiency of advertising dollars. Marketing research can help to determine the proper market segmentation, target market, and pricing for products.
d