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Strategic marketing would suggest marketing that is designed to achieve a particular goal, rather than generalised marketing that has no goal. Although I would suggest all marketing has some sort of goal - it may be that the business doesn't actually know what those goals are.
Simon
www.TwoCentsGroup.com.au
What else can I help you with?
What is the difference between a marketing plan and strategic marketing plan?
This really depends on your definition of marketing. If you're simply talking about a promotional plan, this has primarily a tactical focus. However if you're working for a marketing focused business, a marketing plan is synonymous with the business plan and contains the higher level thinking behind the decisons - this is a strategic plan.
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answering "What is the Difference between kotler's marketing definition and AMA marketing definition?"
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The difference between direct marketing and indirect marketing.
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tell me the difference between the word advertising and marketing.
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