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Strategic marketing would suggest marketing that is designed to achieve a particular goal, rather than generalised marketing that has no goal. Although I would suggest all marketing has some sort of goal - it may be that the business doesn't actually know what those goals are.
Simon
www.TwoCentsGroup.com.au
What else can I help you with?
What is the difference between a marketing plan and strategic marketing plan?
This really depends on your definition of marketing. If you're simply talking about a promotional plan, this has primarily a tactical focus. However if you're working for a marketing focused business, a marketing plan is synonymous with the business plan and contains the higher level thinking behind the decisons - this is a strategic plan.
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answering "What is the Difference between kotler's marketing definition and AMA marketing definition?"
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The difference between direct marketing and indirect marketing.
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tell me the difference between the word advertising and marketing.
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Domestic marketing refers to promoting and selling products within a company’s home country, where customer preferences, culture, language, laws, and distribution channels are familiar and easier to manage. Export marketing, on the other hand, involves selling products in foreign markets, which requires adapting to different cultures, regulations, currencies, and competitive environments. It also includes higher costs and risks due to international logistics, shipping, customs, and trade policies. Overall, domestic marketing is simpler and less risky, while export marketing is more complex but offers greater growth opportunities.
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What process of developing and maintaining a strategic fit between the organization's goals and capabilities and its changing marketing opportunities is called?
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