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A territory manager is going to have the widest area to cover as they are the people that also control the area manager and the zonal manager. The area manager might deal with a group of stores and the zonal manager might have just one store.

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Q: What is the difference between territory manager area manager and zonal manager?
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What are advantages of zonal manager?

Managers will have local knowledge of the region and will therefore be able to better tailor the product/service than someone far removed.


Bases of departmentation?

Departmentation is a process resulting out of choice to group tasks according to some criterion. The resultant process of departmentation includes decisions regarding segregating organizational work, allocation of work to persons, telling all involved who is in charge and provide for the support needed by those. Given the nature of these choices and decisions, departmentation and the criteria or bases used for creating departments can have serious impact on the organization's effectiveness. Nine bases of departmentation are common among managerial choices: (a) Departmentation by numbers: Perhaps this is the simplest way to create groups or units within the organization, if we assume that all the individuals available are possessing same skills, abilities and other required qualifications. If so, and if the manager has a fair idea of how many people might be required to carry out the task, the grouping by size is ready. Given this nature, we might guess that this method is more useful where the task requires more of a muscle force (for example, an army battalion, or the building contractors' work-force) rather than use of specialized skill. (b) Departmentation by time of duty: Generally this basis is chosen when the operation or organizational activity is required to be carried on round the clock. The staff which is divided as per the time or shift basis might possess a set of different skills and abilities. Usually we find departmentation using this method at the lower levels of the organization, including manufacturing operations at the plant level, various security and control operations. Within the service sector, we find medical or firefighting services available round the clock, all days of the week. (c) Departmentation by function: This widely used method of departmentation is found in almost all organizations at some level and to some degrees. Groups are created such that within a group, people perform same function or activity, which at the lower level can even be identical. Example is a production department where all the jobs are focused on one activity, and the machine operators or workers assigned to a particular job such as machining or turning might be doing the same work. When work is divided like this, we have different groups performing different activities, so after functional departmentation, coordination among these groups is required. (d) Departmentation by Process or Equipment: This basis of departmentation is sometimes required by the technology itself as part of the production activity, where the transformation of raw material into finished goods is achieved through performance of various processes. Example is production unit of textiles, where workshops dedicated to processes like spinning, weaving, dying etc. sequentially operate to manufacture the finished goods. For other organizations also, sometimes the cost of specialized technology makes more sense for some facilities to be organized by process and be shared. Example is the Electronic Data Processing unit in small a organization. (e) Departmentation by Location or territory: If an organization's activities are scattered and if the differences across locations are significant in terms of customer preferences or the difficulty in handling complex scheduling issues, or the importance of local participation in decisionmaking , it makes sense to use departmentation by territory or location. The Indian Railway, for example is divided along territorial lines into central railway, western railway and so on. This method of departmentation is observed in the sales and service departments of many organizations where the major departmentation at the first level below the head of the organization is along functional line, but at the sub-department level, the sales department would have geographic regions or zones catered to by regional or zonal offices. (f) Departmentation by Product: as the name suggests, the grouping of activities is by the product, which evolves mainly in organizations that have grown into multi-product set-up. The usually preceding functional organization might not be supporting the growth and spread of business across different types of products. The head of the organization might be supported by product managers, in turn who might be supported by various functional sub-departments dedicated to specific product. On a large scale, these product managers become heads of divisions run like separate companies within the overall company. While this arrangement is good for paying close attention to the market, the demand and the competitive scenario for each of the products, it might be too expensive to maintain this type of departmentation unless the sales volumes or profits are high enough to justify it. (g) Departmentation by Customer: One more method to pay close attention to the needs of the customer is to create departments by customer types. We have within banks this type of departments - retail banking for retail customers, corporate banking for business clients, separate services for high net worth individuals, and so on. The rates offered for same products or services might be different in case of some departments compared to the routine business with retail individual customers, because again the volumes or the deal values might be very high. If so, even the procedures and rules, the purchase process, payment methods etc. might be different for these departments. (h) Departmentation by Market or Distribution Channel: Companies who want to ensure that their product reaches the intended customers through multiple channels so that the product enjoys high saliency and provides easy reminder to the customers can consider this type of departmentation. You can take the example of VIP luggage. This product is available in its dedicated, company owned show rooms as well as through the distributors and retailers. Each of the last two sell this brand along with several others. If so, once again you might wonder if the commonly needed service functions such as accounting or human resource management would be provided separately for each department managing a separate channel of distribution or market of the same product. If so, there might be confusion also, apart from high costs. But examining the structures of the organization, we would realize that departmentation by this type is also usually combined with some other basis for the best results. (i) Departmentation by Services: This type is especially meant for combination with other type(s) of departmentation, because it refers to the type of internal services provided within the organization and the number of people engaged in those services. The examples are Management Information System (MIS), Human Resource Management, Legal, Secretarial Assistance, House-keeping, Maintenance, Medical facilities and so on. These services are helpful in keeping the business activities and the flow of revenue-generating processes smooth. However, when dedicated in-house departments are created, sometimes they add to staff and operational costs because the support work required may vary and during the down-side of fluctuating type of business. Additionally, when separate departments such as MIS are created, they might generate volumes of reports which are not found usable by the intended users. Finally, the separation of service form the intended users sometimes leads to great importance attached to the service itself, for example purchasing of most cost-effective parts, but it does not satisfy the need of the intended users. Source: Gerloff E. A. (1985), Organizational Theory and Design - a Startegic Approach for Management, McGraw-Hill Series in Management pp. 228-233


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Managers will have local knowledge of the region and will therefore be able to better tailor the product/service than someone far removed.


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Why do geographers say West Africa climates are zonal?

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What is mean by Zonal in charge?

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What type of placentation is found in dogs and cats?

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