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What is the difference between total quality management and total quality marketing?
Wiki User
∙ 16y ago
Total quality marketing is a subset of Total quality management (TQM)
If TQM believes that all the management processes are focused on the achievement and improvement of customer satisfaction then total quality marketing is how the marketing department should operate.
Wiki User
∙ 16y ago
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What is the difference between product marketing vs service marketing?
Product marketing and service marketing are different in some ways. With service marketing, it's about relationship and value, and the buyer is purchasing something that is intangible, whereas with product, the buyer is purchasing an item that is tangible. Product marketing is based on a reputation of the quality of product, unlike service marketing, which is mainly based on a reputation from word of mouth. Something else that differentiates the two is that products are returnable, services aren't.
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What is the difference between total quality management and quality management?
Answertotal quality management is managing the whole organization in an efficient manner, to achieve excellence. Quality management is just to manage the quality of the finished product or service. i.e the end result. whereas total quality management is managing quality through the whole process of production, including management and all the other departments.AnswerQuality management relates to checking that the product is of correct quality. while, Total quality management is a management technique that empowers the workforce to produce a product that meets and improves the quality objectives of the business naturally.AnswerQuality management is being REALLY good in the act or manner of managing; handling, direction, or control, so ... Total quality management would be like that... only...more power and better managing.AnswerTotal Quality Management is focused on the organisation/business to adopt the culture of quality. Hence, the said organization/business is committed to continuously improve quality at all levels within every department/function. Every single employee will need to accept the challenge of continual quality improvement to fulfil this commitment. While, Quality Management is focused on product/service quality and the means to achieve it. To achieve consistent or improve more quality, it uses quality assurance and control of processes and products.
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