Propaganda

What is the difference between transfer propaganda and testimonial propaganda?

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2010-09-18 16:15:29

Writing and distributing pamphlets describing all of the

positive characteristics of a particular movie.

Transfer Propaganda:

Also known as association, this is a technique that

involves projecting the positive or negative qualities of one

person, entity, object, or value onto another to make the second

more acceptable or to discredit it. It evokes an emotional

response, which stimulates the target to identify with recognized

authorities. Often highly visual, this technique often utilizes

symbols (e.g. swastikas) superimposed over other visual images

(e.g. logos). These symbols may be used in place of words.

Testimonial Propaganda:

Testimonials are quotations, in or out of context, especially

cited to support or reject a given policy, action, program, or

personality. The reputation or the role (expert, respected public

figure, etc.) of the individual giving the statement is exploited.

The testimonial places the official sanction of a respected person

or authority on a propaganda message. This is done in an effort to

cause the target audience to identify itself with the authority or

to accept the authority's opinions and beliefs as its own.


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