What is the difference between transfer propaganda and testimonial propaganda?
Writing and distributing pamphlets describing all of the
positive characteristics of a particular movie.
Also known as association, this is a technique that
involves projecting the positive or negative qualities of one
person, entity, object, or value onto another to make the second
more acceptable or to discredit it. It evokes an emotional
response, which stimulates the target to identify with recognized
authorities. Often highly visual, this technique often utilizes
symbols (e.g. swastikas) superimposed over other visual images
(e.g. logos). These symbols may be used in place of words.
Testimonials are quotations, in or out of context, especially
cited to support or reject a given policy, action, program, or
personality. The reputation or the role (expert, respected public
figure, etc.) of the individual giving the statement is exploited.
The testimonial places the official sanction of a respected person
or authority on a propaganda message. This is done in an effort to
cause the target audience to identify itself with the authority or
to accept the authority's opinions and beliefs as its own.