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Marketing Operations Partners defines the evolving field of Marketing Operations as a thorough, end-to-end operational discipline that leverages processes, technology, guidance, and metrics to run the Marketing function as a profit/value center and fully accountable business. To drive achievement of enterprise objectives, Marketing Operations should: * Reinforce marketing strategy and tactics with a scalable and sustainable enabling infrastructure . * Nurture a healthy, collaborative ecosystem both within and outside the marketing department. Marketing Operations Partners completed the first benchmarking study on Marketing Operations Best Practices in 2007. A free Executive Summary is available at the company's website.

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