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What is the formula for figuring the total reach and frequency for a media buy?
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Difference between print media and redio?
Print media is 'passive*'; 'reach**' medium. Radio is 'intrusive***'; 'frequency****' medium. * Passive media: requires interest of viewer in order to have message create impact. Other passive media example: magazines; internet ** Reach media: return for advertising dollar investment mostly from getting advt. message to larger numbers of market, one time. Other Reach media example: TV *** Intrusive media: target market listeners' forced to be exposed to advt. message, as long as listener is tuned to the station/s selected to advertise with. Other Intrusive media example/s: bus boards; billboards; TV; transit bench seats; specific internet sites **** Frequency media: return for advetising dollar investment mostly from 'pounding' advt. message to smaller target group of market, repeatedly. Other Frequency media example: billboard; bus board; transit bench seats Want more info on this was-this-a-serious-question? edutainer
A boat at anchor is rocked by waves whose crest are 40m apart and whose speed is 10ms these waves reach the boat once every?
You are supposed to use the basic formula for waves: speed = wavelength x frequency. In this case, you have to solve for frequency. (The period is the reciprocal of the frequency.)
Why media planners try to balance reach frequency and continuity of media schedules?
Media planners can have a number of media campaign objectives. Depending on these they may choose to optimise reach, frequency or both. Reach takes the message to new audiences. Frequency repeats the message to those already exposed to the message. Conventionally, a media planner would want to reach as many as possible of a target group and have the client's ad seen between 5 and 8 times by the target group. This was based on a long received wisdom that consumers need to see an ad at least 3 times to "learn" what it was saying. Over the last decade, there has been a lot of work undertaken in the area of diminishing returns (Bryon Sharpe, John Philip Jones) which has shown that the first exposure is generally much more effective than subsequent exposures. Subsequent exposures produce around 50% of the return of the first. This effect has also been observed in direct marketing and some online tests measuring click throughs at different levels of frequency. The lower levels of frequency produce the highest call or click response. More exposures do not produce more sales, but they do cost the same amount to repeat. This pattern of falling return and constant costs per exposure means that budget becomes less cost-efficient as more of it is spent. The challenge this therefore to maximise reach at low levels of frequency on a short-term or repeating basis. This is called "recency planning". So as a general rule media planners today seek to maximise reach over frequency.
What is the amount of energy that is used to reach Earth's Escape Velocity?
Honestly there is no way to measure the amount of energy that is used to reach Earth's Escape Velocity. Scientists have been trying to figure out formulas for years they are getting close to figuring out the correct formula. It may take up to a year to figure it out though.
What is the Definition of beacon frequency?
Beacon frequency refers to the amount of space that beacons can reach. The beam coverage is measured to determine its frequency.
Is the violin can reach the frequency until 1323Hz?
YES
What do you call the interests of the media industry that influence which stories reach the public?
Media bias
What is the frequency of the waves traveling to the shore if six waves reach the shore in 30 seconds?
The frequency of the waves is 0.20 HZ.
Who owns reach media?
Reach Media is a subsidiary of Urban One, Inc., which is a media company focused on African American and urban audiences. Urban One owns and operates a variety of media outlets, including radio stations, digital platforms, and TV networks.
What is Media Planning and Scheduling?
media planning is the process of formulating strategies and selecting the appropriate media vehicle that can be use to reach the target audience.
What are the 3 sources of media power?
The three sources of media power are ownership, audience reach, and agenda-setting. Ownership refers to who controls the media platform, audience reach is the size and demographics of the audience the media reaches, and agenda-setting is the ability of the media to influence which topics are considered important in society.
Ben counts the number of waves traveling to the shore. six waves reach the shore in 30 seconds. what is the frequency of the wave?
The frequency is 720Hz
