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universal selling port
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What are 6 things you must consider when sourcing raw materials for your construction business?
Raw material sourcing is a very critical part of the supply management of any construction business. It is directly related to the revenue and profit margins of the business. If your manufacturing and distribution processes are well-managed but your raw materials are substandard, your final product will not be as successful and efficient as you had planned. Therefore, you must ensure that the raw materials being sourced for your project are up to the mark.Here is a basic list of things you must keep in mind when sourcing raw materials for your construction business:1) Company Evaluation You must buy the raw materials from a reliable company that will supply the materials every time without fail. It is necessary to audit the suppliers to ensure they handle materials under sterile conditions and must also have perfect records.2) Identity Another criterion you is to ensure your order contains the same materials as claimed by the brand. Identity tests should be performed to match the label claim. Companies that do not have an in-house laboratory should send their material samples for ID testing. For example, if you have ordered for magnesia carbon bricks, then it must be tested to verify its microstructure, resistance and mechanical strength.3) Purity Test of purity is necessary to check whether the material is fit for consumption and is free from microbial contamination or other redundant factors. Purity test methods are done by established authorities such as USP or AOAC as per company's equipment requirements. Heavy metal tests or microscopic tests should be done with the samples. 4) Potency Every material has a daily value, such as a vitamin or mineral or any other component. It is imperative to ensure the raw material contains the exact amount of that component. Comparing the test method against published test methods will prove its potency. Materials like magnesia carbon bricks, clay, sand, timber, etc. should be checked for porosity, resistance and conductivity.5) Shelf LifeMaterials like magnesia carbon bricks should be tested to see their shelf life. You should check with the supplier or send samples to a third-party lab for testing. You must ensure whether the material can be recertified such that it can be guaranteed for potency after the date.6) CompositionEach product has a unique composition of elements. So, you have to be aware of the specifications of the product and the individual raw materials in the initial process to make certainof the sourcing consistency.Raw materials like magnesia carbon bricks should be checked for elements providing mechanical strength, thermal conductivity, wear resistance, microstructure and phase development. Non-wettability and low corrosion rateare the advantages of using such bricks. Similarly, you should check your specific materials too. Your products should be consistent as well as efficient. They represent your brand. Hence, you should be mindful about accurately and meticulously specifying and qualifying raw materials, such that they are best suited for your use and the target market.
Punchlines and logos of different Indian companies?
Brand postioning & punchlines...Little did our Beloved "NETAJI" Subhash chandra Bose knew that when he requested his followers 'Tum Mujhe Khoon Do, Main Tumhe Azaadi Doonga", he was actually marketing a product that is'FREEDOM' with this Punchline. In the process an old women donated all the jewellery she had for the cause of freedom even when she had lost her only child in the battle of freedom, to 'Netaji' only due to the powerful oratory of the great leader. Such is the impact of words. Marketers also know the importance of powerful words and use them as 'Punchlines'for their product/brand endorsements. Although the Punchline as a marketing tool comes under Advertising which itself comes under the 'Promotion' of Marketing Mix. But there is a strong need of paying special attention to these One-liners or Punchlines or Ad slogans.POSITIONINGSubroto Sengupta in his book 'Brand Positioning' has defined the concept of positioning as:The Position of a brand is the perception it brings about in the mind of a target customer.This perception reflects the essence of brand in terms of its functional and non-functional benefits in the judgment of that customer.It is relative to the perception, held by that consumer, of competing brands, all of which can be represented as points or positions in his or her perceptual space and together, make up a product class.In short 'position' represents the whole or overall perception of that brand in that consumer's mind and it is always a relative concept.Perhaps Charles Mittelstadt has defined 'Positioning' more accurately as "Positioning refers to how you want your brand 'thought about' in connections with competitors in its product category. It needs to be specific to your brand aimed at a specific target audience."This definition clearly states the importance of 'Positioning' for the success of any brand. It is like that indispensable vitamin to the body without whose the body will collapse. So 'Positioning' can make or break a brand. Therefore, a confused 'Positioning' can simply kill the brand. A clear 'Positioning' will always be one of the success factor. This is the place where Punchline comes into act. If you have to Position your brand perfectly in the mind space of the customer, your Punchline must be so accurate and appealing that it neither erases from the mind nor can be replaced by any other competing brands Punchline.EXAMPLES SHOWING RELATIONSHIP BETWEEN POSITIONING AND PUNCHLINELet us have a look into some of the famous Punchlines both in International and Indian markets and how does they respond to their 'Positioning'.IBM ThinkPad----- " I think, therefore IBM"---- Here IBM tries to say that if you have the capacity to think then you should go for IBM ThinkPad, the Punchline exactly conveys the message.Nike ----- "Just do it" ---- There is no other better way to boost the self-confidence the way Nike has put through their famous Punchline. Thus the ad line simply communicates that using Nike can improve your performance by enhancing the self-confidence.Adidas ------ " Forever Sport"----- They wanted to say that whenever you think of sports think Adidas. The Punchline perfectly associates Adidas and Sports.7-up ----- "The Uncola"---- Perhaps the most talked about Punchline, it gave the brand a distinctive image in the mindspace of soft drink customers.American Express ---- "Don't leave home without it" ------The Punchline has made the card an essentiality of lifestyle. Thus the card directly made a safe place in the wallet of the customer for always.Heinz Baked beans ----- "Beanz Meanz Heinz"-------The catchy, peppy punchline is easy to settle into the brain. People can easily relate beans to Heinz.Philips ----- "Lets make things better" ----- Philips wanted its customer to appreciate the quality of the product, which the Punchline defines accurately.Polaroid ----- " We don't have negatives" ---- The Punchline itself was boasting about the uniqueness of the product, which the company was trying to position.Crest -------- " Look, Ma, no cavities" ----- The Punchline reflects the emotional relationship between mother and children along with the basic benefit. That's what every mother wants to hear from her child. Perfectly positioned and perfectly communicated.10) Esso ----- " Put a tiger in your tank" ---- The tiger represents 'power' and 'strength'. Esso wants to deliver these benefits to its consumer and accordingly positioned its products which were evident from the Punchline.Lets have a look at the national front1) Pepsi--- "Yeh dil maange more"-----Such was the effect of this punchline that an Indian army captain after winning a battle proudly yelled "Ye dil maange more".What drives us to buy pepsi or Coke? these punchlines.Raymond ---- "The Complete man"--- The Punchline gives the notion that man is not complete unless he wears Raymond. The possession of Raymond is kind of status symbol, the status of acquiring manhood.Coca Cola ---- " Thanda Matlab Coca Cola" ----- People in India generally refers cold drinks as 'thanda'. So Coke wanted to give an impression that whenever a customer think of 'Thanda' he should think of Coca Cola. So the Punchline makes 'Thanda' equal to Coca Cola.Birla Mutual Fund ----- "The name inspires Trust" ----- Trust is the basic platform on which mutual fund business works. An investor will invest only in that company in which he has confidence and trust. So the Punchline was directed towards Trust building.Last but not the leastWills Navy Cut ----- " Made For Each Other" --- The Punchline brings about the brand loyalty by making the customer and the brand too close to each other. It suggests that both the entities complement one another.Most of the above mentioned ad lines are award winners just for the simple fact that they conveyed their brand's positioning dead accurately.BRAND IMAGE AND PUNCHLINESBrand image can be defined as the characteristics and attributes perceived of a brand by a customer. Different consumers may have different brand images for a same brand. Brand image includes all the properties of the brand. Brand personality and brand image are more or less similar but the only difference is that brand personality is much more oriented towards the emotional aspect of the brand. Brand image helps the customer to personify a brand. Consumers always perceives brand as a human being, which has certain values, beliefs, attitudes and characteristics apart from its functional and non-functional benefits.Taking leverage of this point Marketers appoint Brand Ambassadors for their strategic or Mega brand. For example Rajdoot Motorcycles tried to position itself as a macho man and accordingly appointed film star Dharmendra to endorse the motorcycle. Again ICICI appointed Amitabh bachchan as their Brand Ambassador for the credibility image. The Punchline must also support the image of the Brand Ambassador; point is, the Punchline must synchronize with it. A famous example is Sachin Tendulkar's association with Visa card. The Punchline was 'Go get it". As Sachin is a 'go getter', never afraid of any circumstances and gives 100% performance, so the Brand image of Visa card was totally in tandem with the image of Sachin and the Punchline depicts the same thing. Thus we can safely conclude that Punchline is the Bridge between Positioning and Brand image.IMPORTANCE OF PUNCHLINES AND WHEN THEY ARE USEDIt is very difficult to find out the right Punchline. Marketers have to select right words to form that sentences which can correctly express the positioning strategy of the brand. A bad Punchline can kill a good 'ad'. For example the recent global ad of McDonalds, the ad line is " I'm lovin it" sung by N-sync guy Justin Timberlake. Critics are simply asking the relationship between Positioning and Communication.When a Marketer launches any new brand, the general idea is that initially he has to increase the awareness among the consumers by differentiating it from the offerings of the existing competitors or differentiating it from the same need fulfilling products. For that he has to convey his USP in its Positioning. The most basic job of a Punchline is to carry this USP along with it. Consumers must be able to figure out the USP from the Punchlines.Also whenever Marketers reposition a brand, Punchlines play a major role in it. It acts through the concept of Kurt Lewin's change model theory.At first the customer possess certain beliefs about the values, attributes and benefits about the brand, which may not be satisfactory. A perfect repositioning Punchline instigates the consumer to 'unfreeze' that behavior and makes him ready to change. If the Punchline strikes him as attractive due to repeated exposure it 'changes' the mindset of the customer creating new set of beliefs. Then due to consistency or when the benefits of the product match with the new expectations, which has been imbibed by the new Punchline, this new behavior 'freezes'.It really needs lots of strategies to build up an accurate and catchy Punchline to set the Positioning of the brand in the mind space of the customer. The Punchline represents the values of the company, benefits, attributes, features, quality, cost, special technology and last but not the least the ' USP'. If we really want to appreciate the value of Punchlines, then imagine an advertisement without any Punchline. It looks like a dumb. So basically the Punchline is the voice of the brand, which primarily gives out the minimum momentum, thrust or impetus to push the brand in the mind of the customer. Is Punchline the 5th 'P' of the Marketing mix?"
Startup Business Plan?
“An entrepreneur tends to bite off a little more than he can chew hoping he’ll quickly learn how to chew it.” – Roy Ash 5 Steps to Writing A Startup Business Plan 🚀 Step 1: Take calculated risks ✅ When you are running a new business, you will often be told that it’s risky and that you should stop doing what you love doing and so on and so forth. But you should know that running a successful business is all about taking calculated risks. Step 2: Why Should You Even Write A Business Plan? 💼 Below are a list of pointers that show you the benefits of writing a business plan. – deeper understanding of your own business – insights into current and future trends – fund raising (pitching to investors) – attracting talent Step 3: Outline of a Typical Business Plan 🎯 • Company Name • Non Disclosure Agreement (NDA) • Table of Contents • The Idea • Mission and Vision • SWOT Analysis • Target Market • Competitors • Your USP • Business Model • Financial Model • The Team • Positions and Responsibilities • Investments • Organization Type • Organizational Hierarchy • Monetization and Break Even • Sales and Marketing Plan • Action Plan / Deadlines Step 4: Prepare A Non-Disclosure Agreement ❓ 💡 Quick Tip: You should take legal help here. This blog post is just an overview of how a business plan should be written. If you have got an idea or product that can be patented, then you must seek legal help before talking to anyone about it. Patenting is a complex process and only an expert can guide you at that. That said, make sure you add a Non-Disclosure Agreement (NDA) to your business plan and that the investor signs it before reading your document. Step 5: Most Important In A Business Plan 💪 Make sure you choose a readable font, use a minimum font size of 12 pt, utilize pie charts, and be sure to spell check and proofread your document before sharing it with a stakeholder or investor. All the very best!! Hope this helps you draft your business plan!! 👍
What is the full form of USP as used to describe the USP of a product?
unit selling price
What is the full form of USP in context to personality of a person?
Universal Power
How do you answer a question what is your USP?
Full form of usp is - unique selling point, often use in business. As far as concern about usp of a person, it shows the extra quality which make him distinctive among others.
What is difference between IP and USP?
IP and USP are both medical terms describing the origin of prescription medications or pharmacology. The only difference between them is the country of origin. IP is denotes Indian Pharmacopeia and USP denotes United States Pharmacopoeia.
Where can someone find information about HK USP?
The HK USP is a semi-automatic pistol developed by the German company Heckler & Koch GmbH. Information on the firearm and its variations can be obtained from the company directly or through publications such as Guns and Ammon.
What is the difference between the syrup USP and syrup BP in terms of sugar concentration method of preparation and stability?
Syrup USP.............. 85 %w/v Syrup BP/IP.............66.67 % w/w
When thermal station was invented?
it was invented when bill gates ate a plate full of usp akimbod
What is the USP of Reebok?
The company is known for its innovative and comfortable footwear and sports apparel. or The USP of its products lies in its innovative design and style, without compromising on their prime consumer focus i.e. quality.
What are the advantage of USP?
What are the advantage of the USP?
How might a small company gain a competitive edge?
By having a USP (Unique Selling Point), this gives a small company something that no other company has, giving it the edge on other company's in the market.
What is apple usp?
USP is Unique Selling Point or Proposition, and it is what makes the product unique in comparison to other similar products. Basically it is what makes people buy an Apple product instead of another company's product
What is the USP of bank of India?
what is usp of allahabad bank
