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What is the importance of demographic and psychographic information in developing marketing communications?
Wiki User
∙ 12y ago
Well that is not necessarrilly the question you should ask. Instead you want to know who will you be selling your product/ service to? If you run a tax business your demographic is large when it comes to age of customers; however breaks down from there. Younger people will have a very simple return, they do not yet own a house, probably do not have stock, only 1 or 2 bank accounts. On the other hand older married couples they do have a home, have a pension, draw social security. Middle age families you can claim earned income credit, several dependents.
So a marketing scheme that seems easy tends to be far more difficult when you enter into the aspect of demographic marketing, you cannot just make a commercial saying "we have trained professionals completing your return for affordable prices". You need to show all of these different types of peiople using your business, ensure families you get them all they deserve, ensure young individuals that they have no tax liability and should always file because it is worth it considering the paid some taxes in the year, and lastly ensure the elderly you will take care of everything for them and that they do not need to worry about a think because they do not want to.
Wiki User
∙ 12y ago
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What is the primary function of marketing research?
Marketing research is around to reduce the risk of developing a new product or distributing that product. It can give specific information about a target audience.
What are the steps involved in developing marketing information system?
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What are the steps in developing effective marketing communication?
Identify the target audience, establish goals and objectives and developing a compelling message are some of the steps in developing effective marketing communication. Selecting the communication channel is the other step.
What steps are involved in developing an advertising program?
identifying the audience selecting the right media developing advertising messages specify advertisment objective
What would you want to do when developing a marketing position?
When developing a marketing position you should know your market well. it is important to analyze the age group of your target consumers and their buying habits.
Studio 100 creates a tevelvision series for what demographic?
The production company Studio 100 creates a television series for a specific demographic. This demographic is young and developing underage children.
What is true about demographic?
Demographic transition refers to a shift in death rates followed by a shift in birthrates, and its associated population boom;Most developing nations are going through a demographic transition today.Demographic transition refers to a shift in death rates followed by a shift in birthrates, and its associated population boom. Most developing nations are going through a demographic transition today.
Is true about demographic transitions?
Demographic transition refers to a shift in death rates followed by a shift in birthrates, and its associated population boom;Most developing nations are going through a demographic transition today.Demographic transition refers to a shift in death rates followed by a shift in birthrates, and its associated population boom. Most developing nations are going through a demographic transition today.
What demographic groups are at risk for acute angle glaucoma?
Individuals of Asian and Eskimo ancestry appear to be at greater risk of developing it.
What has the author Bryan P Bergeron written?
Bryan P. Bergeron has written: 'Developing a data warehouse for the healthcare enterprise' -- subject(s): Medical care, Data processing, Information technology 'Dark Ages II' -- subject(s): Computers and civilization, Digital communications, Information society, Information superhighway, Information technology 'Developing serious games' -- subject(s): Computer games, Design, Programming
What is true about demographic transition?
Demographic transition refers to a shift in death rates followed by a shift in birthrates, and its associated population boom;Most developing nations are going through a demographic transition today.Demographic transition refers to a shift in death rates followed by a shift in birthrates, and its associated population boom. Most developing nations are going through a demographic transition today.
Demographic transition is a condition that?
Occurred in Europe and the United States in the 19th century. Is happening today in most developing nations.
Why did the Romans construct roads throughout thir empire?
For developing communications, military access and trade movement.
What do demographic data on birthrates and immigration indicate?
demographic data is where a data has been recognized by the law and shows the Demographic data: birth rates, death rates, the census, electoral registers; uses of, eg assessing the potential needs of the population, planning/targeting services, assessing effectiveness of service provision, developing future policy objectives
Which structure provides a structure for developing and delivering incident related coordinated messages by developing recommending and executing public information plans and strategies?
The Joint Information Center provides a structure for developing and delivering incident-related coordinated messages by developing, recommending, and executing public information plans and strategies.
Which entity provides a structure for developing and delivering incident related coordinated messages by developing recommending and executing public information?
Joint Information Center
Should a 4 year old child be made to talk on the phone to a parent?
No, forcing them will make them more confused. They dont have the concept of communications yet and need to have help developing it on their own. Visual communications is how they learn best.
