What is the job of the marketing?

Answer 1

Job of:

• liaising and networking with a range of stakeholders, e.g. customers, colleagues, suppliers and partner organisations;
• communicating with target audiences and managing customer relationships;
• sourcing advertising opportunities and placing adverts in the press (local, regional, national and specialist publications) or on the radio (depending on the organisation and the campaign);
• managing the production of marketing materials, including leaflets, posters, flyers, newsletters and e-newsletters and DVDs;
• writing and proofreading copy;
• liaising with designers and printers;
• organising photo shoots;
• arranging for the effective distribution of marketing materials;
• maintaining and updating customer databases;
• organising and attending events such as conferences, seminars, receptions and exhibitions;
• sourcing and securing sponsorship;
• conducting market research such as customer questionnaires and focus groups;
• contributing to and developing marketing plans and strategies;
• managing budgets;
• evaluating marketing campaigns;
• monitoring competitor activity;
• supporting the marketing manager and other colleagues.