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There is not much of a difference unless you mean "selling the rights" of a product; if you sell the rights of a product then you are transferring it to another without much limitation. Licensing a product is almost like selling rights to it except you retain certain rights (normally spelled out in a contract).

Selling a product, as in a retail sale, transfers full rights of use to the consumer for whatever purpose it was intended for.

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Q: What is the legal distinction between selling a product and licensing it?
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