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Visual merchandisers will have knowledge of colors, patterns and floor-sets. Their job is to communicate with store managers to work out the floor layout and display points, as well as how and what items are to be displayed. Window designs, internal displays and other merchandising of promotional events to entice the customer to buy may be required. Visual merchandisers will be responsible for using appropriate lighting for the best presentation possible, arranging signage and coordinating the take down of displays after promotion

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