What is the market oriented?
My starting point is: Does the "Market orientation" of an organization hinge on the desire to offer quality services, or offer its products in an environment of optimized service quality?
I believe any organization that has benefited from learning the market needs- will view market orientation from the standpoint of a high feedback rating in customer satisfaction not just maximized sales or maximized profits. There is thus always a danger that the latter view is short-termist in nature.
But again once an organization exists and has invested in the production of goods and services, it must make money or profits to stay a float. Hence it must sell its offerings whether the intrinsic or associated customer-satisfaction offerings are wanting.
This may then result in a sales orientation policy(maximizing sales). This genre of business approach needs not be long-termist.
A market orientation then needs to be more accommodating, it must of necessity push sales and customer satisfaction in equal measure in order to be assured of long term relevance and success.
I welcome opinions.
Elias Leo Atambo
ESAMI / MAASTRICT Business Schools; e-mail:email@example.com
well i think being an investor a person want to earn more and more after investment so if he invest on a project or product which donot hold market share or which has no market than obviously all the investment donot get the maximum profit and the profit is first piority of investor rahther than product quality or product image because if there is no demand of that product in the market and no one…
The type of the financial system used depends on economic condition of each country for example it is hard for countries in transition to follow the market oriented financial system because lack of expertise in this area. The more the country gets developed the financial system steadily moves towards the market oriented financial system. Regards Deep S
What is the difference between a market-oriented sales oriented and a production oriented organisation?
it could be that market orientated pricing is where you look at your target market and see what sort of prices they will be prepared to pay. Whereas company orientated pricing is i guess when the company look at their costs and sort out a profit margin and work out the price that they are going to charge to make sure that they are going to make profit.
What is the difference between w production-oriented organization and a sales-oriented organization?
I think there is a problem with the way the question was posed.. All organisations are sales oriented... It should have read "customer and relationship" oriented... A production oriented company according to <http://www.moneyglossary.com/?w=Production+Oriented+Company> looks at what it can manufacture rather than what the market needs. According to <http://www.allbusiness.com/glossaries/production-oriented-organization/4956609-1.HTML> a production oriented company is only concerned with producing goods such as cars... Without worrying too much about other aspects such as the customer and long term…