Automated marketing uses customer relationship management (CRM) to automate some processes. These include customer tracking, segmentation and integration. Computer software handles the automation.
An automated marketing system is a software program designed to help automate repetitive tasks. It is designed to increase efficiency and eliminate human error.
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It can involve electronic funds transfer, supply chain management, e-marketing, online marketing, online transaction processing, electronic data interchange, automated inventory management systems, and automated data-collection systems.
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Direct marketing online offers a greater amount of automated analytical tools to determine return on investment and other factors, thereby saving time and money.