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What is a marketing line of laundry detergents made by Proctor and Gamble?
Ariel
What is Lux soap's marketing strategy?
Subjects: Acceptance Essays Arts Custom Papers English Foreign History Miscellaneous Movies Music Novels People Politics Religion Science Sports Technology QualityResearchMaterial! hll Value proposition Market segment Value chain structure Revenue generation & margins Position in value network Competitive strategy Nirma A low cost branded detergent offering high value for money People who want to wash clothes Raw materials from local suppliers.All non-core functions were contracted. Minimum overhead costs.Low cost of labor.Cheaper polythene packaging. Low margin. High volume. A branded detergent competing against all (un)branded soaps and detergents. Cost Focus HLL High quality branded safe detergent. People who are willing to pay a premium for the higher quality High tech plant.Multi layered distribution network. Higher cost of labour.Higher packaging cost. Higher margin. A branded product, which faces competition from quality detergent producers. Differentiation Elements of competitive strategy: Nirma Defining business arena and competitive terrain: HLL was in the business of selling high quality branded detergents to middle and high income group customers who wanted quality and were willing to pay premium for it. HLL served India's small elite who could afford to buy MNC products. Nirma Ltd., began offering detergent products for p . . . View the whole essay, without interruption Nirma's Competitive advantage Low Cost Product The product's cost was so low that its price automatically comes down. Deep Pockets HLL has very deep pockets. Strategies adopted by HLL to overcome of P&G Launch of Surf Excel HLL compressed its conventional method of product development and launched its new product in 4 months instead of 2 years. Distribution Network HLL has a very good distribution network catering to every nook and corner of the Country. Advertising: Change in advertising campaign showing the product's value in terms of 'quality and price'. Price: Discounts were offered to reduce price. They targeted only the premium segment. Price · As the operation cost of Nirma was very low, the price was also low. Distribution Network · Nirma followed a 3-tier distribution system compared to HLL's 4-tier distribution system, thus keeping its cost structure low. Ø To get rid of export commitment under FERA and to tackle labor problems, the marketing and distribution activity were given to a subsidiary unit called Stepan Chemicals. Strategies adopted by HLL to overcome the threats of Nirma were Changes in Marketing Strategy of Surf Packaging: Offering Surf in polybags than the more expensive cartons. Global Access HLL has global access of technology through its parent company Unilever. The Relaunch of Sunlight · Sunlight was relaunched at a much lower cost as its volume was dropping under attacks from lower cost producers. Loyal Distributors Nirma distributors displayed intense loyalty to Patel. It changed its cost structure so that it could afford to come up with a lower priced product which would still be better than Nirma. General Information (Data Analysis) Urban India: From 2001-02 to 2006-07, the market size is expected to grow at 2.68% p.a. from 297Mn to 339Mn population. In the period, very rich segment is growing at 15.9% p.a. from 11Mn to 23Mn (in population) which grew at 14.04% p.a. from 5Mn to 11Mn where as the consuming class has grown at 8.29% p.a. in Ist phase and is expected to grow at 8.92% p.a. till 2006-07. The other three segments in Urban India are showing negative growth. After taking 5% p.a. inflation into account, very rich segment earning would be 3.7Lacs and above and consuming class would be earning from 77K to 3.7Lacs. Rural India: From 2001-02 to 2006-07, the rural India's market size is expected to grow at 1.64% p.a. from 744Mn to 807Mn population. Here the very rich segment is expected to grow at 11.84% p.a. from 2001-02 to 2006-07 which grew at 12.25%. There is extraordinary grow is seen in the coming years in the consuming class. The consuming class that grew at 3.79% p.a. from 1995-96 to 2001-02 and is expected to grow at 11.93% p.a. from 2001-02 to 2006-07. The growth p.a. in the climber segments is dropping down to 3.6% p.a. in the second phase which grew at 7.37% p.a. in the first phase. In the aspirants and destitutes, the growth rate is negative. Class 1995-1996 2001-02 2006-07 Very Rich 215000+ 274404.5+ 367723.1+ Consuming Class 45,000 - 215000 57433.5 - 274404.5 76965.3 - 367723.1 Climbers 22,000 - 45000 28078.6 - 57433.5 37627.48 - 76965.3 Aspirants 16,000 - 22000 20420.8 - 28078.6 27365.44 - 37627.48 Destitutes
What is cross-cultures consumers analysis?
Cross-cultural marketing is defined as "the effort to determine to what extent the consumers of two or more nations are similar or different. This will facilitate marketers to understand the psychological, social and cultural aspects of foreign consumers they wish to target, so as to design effective marketing strategies for each of the specific national markets involved."A company can enter a foreign market as a??Domestic exporter??Foreign importer??Foreign government-solicit the firm to sell abroadThe firm's objectives could be:??To determine how consumers in two or more societies are Similar / different and devise suitable, appropriate strategies??Devise individualized marketing strategy if cultural beliefs, values and customs of a specific country are differentCharacteristic features of a firm going global:1. High market share in the domestic market2. Advantageous economies of scale3. Access to marketing/manufacturing bases across global borders4. Availability of resources and capability to absorb huge losses5. Product/technology clout6. Cost and differentiation advantagesProblems in Cross Cultural marketing1. Problems related to product selection: The marketer going for cross cultural marketing has to select the customers/ market not on the basis of the superficial similarities of age or income, but by using the real motivating factors that prompt them to accept or reject products.2. Problems related to promotion/marketing communication: e.g. Ariel in the middle east and also Pepsi3. Problems related to pricing: the marketer has to adjust his pricing policies according to the local economic conditions and customs.4. Problems related to selection of distribution channels: in Japan, P & Gused this to sell soapCross-Cultural Consumer AnalysisTo determine whether and how to enter a foreign market, we need to conduct some form of cross-cultural consumer analysis. Cross-cultural consumer analysis can be defined as the effort to determine to what extent the consumers of two or more nations are similar or different. Such analysis can provide marketers with an understanding of the psychological, social, and cultural characteristics of the foreign consumers they wish to target, so that they can design effective marketing strategies for the specific nationalmarkets involved.Similarities and differences among peopleA major objective of cross-cultural consumer analysis is to determine how consumers in two or more societies are similar and how they are different.Fight for one'sbeliefs/positionsIndividualisticClear-cutSpecificDisplay emotions in publicResult orientedMake a short story longVerbal communication importantInterested in what is spoken
Who are the girls in the Ariel washing powder advert?
There are many Ariel laundry soap commercials and ads. These where taken all over the World and they have had many actresses and models in them. The company has not given the media a list of the young ladies that advertise their protect.
Where do you get a free scoop for aerial washing powder?
http://www.orderyourdosingdevice.com/en_GB/order.php?campaign_id=ARIEL Hope this helps. It takes a while to come, so be patient. But they do, eventually, turn up
What enzymes are in Ariel washing powder?
This varies according to their product range. Check out their website for more details - http://www.ariel.co.uk/Products/ArielPowder.aspx
What are the advantages of Ariel detergent?
it is very good powder
List of products of procter and gamble products in India?
1. Gellete 2. Wilkisonsword 3. 7'o' clock 4. Tide washing powder 5. Oral-B toothbrush 6. Ariel washing powder 7. Head & Shoulder Shampoo 8. Pantine Shampoo 9. Whisper 10 Pampers baby napkins 11 Rjoice shampoo
List of all procter and gamble products in India?
1. Gellete 2. Wilkisonsword 3. 7'o' clock 4. Tide washing powder 5. Oral-B toothbrush 6. Ariel washing powder 7. Head & Shoulder Shampoo 8. Pantine Shampoo 9. Whisper 10 Pampers baby napkins 11 Rjoice shampoo
What are the ingredients of Ariel powder detergent?
The ingredients should be listed on the box or bottle.
Do people use aerial in Ireland?
If you are referring to the switch off of broadcasting of television stations on analog in October 2012, then televisions in Ireland no longer are able to get channels on an aerial, as everything is now on digital. People now have to get their stations over a cable. Radios can still get broadcasts by aerial.If you are referring to Ariel, the washing powder, then yes it is used in Ireland.If you are referring to the switch off of broadcasting of television stations on analog in October 2012, then televisions in Ireland no longer are able to get channels on an aerial, as everything is now on digital. People now have to get their stations over a cable. Radios can still get broadcasts by aerial.If you are referring to Ariel, the washing powder, then yes it is used in Ireland.If you are referring to the switch off of broadcasting of television stations on analog in October 2012, then televisions in Ireland no longer are able to get channels on an aerial, as everything is now on digital. People now have to get their stations over a cable. Radios can still get broadcasts by aerial.If you are referring to Ariel, the washing powder, then yes it is used in Ireland.If you are referring to the switch off of broadcasting of television stations on analog in October 2012, then televisions in Ireland no longer are able to get channels on an aerial, as everything is now on digital. People now have to get their stations over a cable. Radios can still get broadcasts by aerial.If you are referring to Ariel, the washing powder, then yes it is used in Ireland.If you are referring to the switch off of broadcasting of television stations on analog in October 2012, then televisions in Ireland no longer are able to get channels on an aerial, as everything is now on digital. People now have to get their stations over a cable. Radios can still get broadcasts by aerial.If you are referring to Ariel, the washing powder, then yes it is used in Ireland.If you are referring to the switch off of broadcasting of television stations on analog in October 2012, then televisions in Ireland no longer are able to get channels on an aerial, as everything is now on digital. People now have to get their stations over a cable. Radios can still get broadcasts by aerial.If you are referring to Ariel, the washing powder, then yes it is used in Ireland.If you are referring to the switch off of broadcasting of television stations on analog in October 2012, then televisions in Ireland no longer are able to get channels on an aerial, as everything is now on digital. People now have to get their stations over a cable. Radios can still get broadcasts by aerial.If you are referring to Ariel, the washing powder, then yes it is used in Ireland.If you are referring to the switch off of broadcasting of television stations on analog in October 2012, then televisions in Ireland no longer are able to get channels on an aerial, as everything is now on digital. People now have to get their stations over a cable. Radios can still get broadcasts by aerial.If you are referring to Ariel, the washing powder, then yes it is used in Ireland.If you are referring to the switch off of broadcasting of television stations on analog in October 2012, then televisions in Ireland no longer are able to get channels on an aerial, as everything is now on digital. People now have to get their stations over a cable. Radios can still get broadcasts by aerial.If you are referring to Ariel, the washing powder, then yes it is used in Ireland.If you are referring to the switch off of broadcasting of television stations on analog in October 2012, then televisions in Ireland no longer are able to get channels on an aerial, as everything is now on digital. People now have to get their stations over a cable. Radios can still get broadcasts by aerial.If you are referring to Ariel, the washing powder, then yes it is used in Ireland.If you are referring to the switch off of broadcasting of television stations on analog in October 2012, then televisions in Ireland no longer are able to get channels on an aerial, as everything is now on digital. People now have to get their stations over a cable. Radios can still get broadcasts by aerial.If you are referring to Ariel, the washing powder, then yes it is used in Ireland.
When is joe cheng married Ariel lin in real life?
i think they are not married because there is no statement the one who can ans only is ariel lin
Which statement best explains the effect of casting two actors to play Ariel in the Utah Valley University production of Shakespeare's The Tempest?
It makes Ariel seem even more other worldly than in the play.
In act 1 and 2 of the tempest, prosperous interacts with Ariel and Caliban differently. which statement best describes his interaction with the two?
refraction
When was Ariel Aver born?
Ariel Aver's birth name is Ariel Rachel Aver.
