What is the mission statement of Mercedes?

Answer 1

We invented the automobile - now we are passionately shaping its future. As a pioneer of automotive engineering, we feel inspired and obliged to continue this proud tradition with groundbreaking technologies and high-quality products. Our philosophy is clear: we give of our best for customers who expect the best - and we live a culture of excellence that is based on shared values. Our corporate history is full of innovations and pioneering achievements; they are the foundation and ongoing stimulus for our claim to leadership in the automotive industry. The principle of sustainable mobility underlies all of our thoughts and actions. Our goal is to successfully meet the demands of future mobility. And in doing so, we intend to create lasting value - for our shareholders, customers and workforce, and for society in general.

Source: http://ar2007.daimler.com/cgi-bin/show.ssp?companyName=daimler&language=English&report_id=gb-2007&id=2001

Answer 2

Mercedes-Benz pushes forward several important principles in its mission statement. The company is driven by the audacity to reject compromise, the instinct to protect what matters, the commitment to honor a legacy, the vision to consider each detail, the foresight to take responsibility, the ingenuity to outperform expectations. In addition, Mercedes-Benz and its parent group, Daimler Group take part of a German business commitment to corporate responsibility. The six principles are business that serves the good of the people, requires competition, is based on merit, takes place globally, is sustainable, and demands responsibility.