Organizational behavior is the study of how people respond in an organization. It can also be used as a motivational tool. The nature of organizational behavior includes sociology, social psychology, sociology, economics, political science, and anthropology. The scope is to study emotions, organizational development, management of conflict, and the impact of personality on performance.
nature and scope of Human resource management?"
Consumer behavior is a dynamic and multidisciplinary field that explores the decisions, actions, and motivations of individuals and groups when they purchase, use, and dispose of products and services. Its nature is complex, influenced by a blend of internal factors like personal attitudes and motivations, and external factors such as culture, social groups, and economic conditions. The scope of consumer behavior is vast, acting as the cornerstone for effective marketing strategies. By analyzing what drives consumers, businesses can tailor their product development, pricing, distribution, and promotion efforts. Lexiphoria applies this understanding to the Indian market through Indianization strategy, helping brands achieve better segmentation, stronger customer retention, and marketing campaigns that truly resonate with local audiences.
Every business environment has a different nature and scope. External environmental factors can help or harm the organization. For example, a bottled water company in a hot climate will be more successful.
Business policy sets forth the scope of how decisions are handled in an organization. It must be specific, reliable, simple, flexible, clear, appropriate, inclusive, and stable.
Organisational behaviour is the study and application of knowledge about how people,individuals and groups act in organisations.
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