The nature of consumer behavior is easy to understand. Consumers buy or eat what they want and what they value.
consumer knowledge
what are the important of consumer behaviour to the shopping
what is dimension of consumer behavior meaning
benefits of consumer behaviour
Describe the interrelationship between consumer behaviour and the marketing concept
explain the importance of consumer behaviour in marketing view?
according to me the behaviour changes with ones experience that is the age of a person. today the behaviour of consumer has changed due much awareness towards their buying behaviour changes.
Survey takers consider age, gender, education, income, geography, religion, and line of work among many other indicators.
Consumer behavior is a dynamic and multidisciplinary field that explores the decisions, actions, and motivations of individuals and groups when they purchase, use, and dispose of products and services. Its nature is complex, influenced by a blend of internal factors like personal attitudes and motivations, and external factors such as culture, social groups, and economic conditions. The scope of consumer behavior is vast, acting as the cornerstone for effective marketing strategies. By analyzing what drives consumers, businesses can tailor their product development, pricing, distribution, and promotion efforts. Lexiphoria applies this understanding to the Indian market through Indianization strategy, helping brands achieve better segmentation, stronger customer retention, and marketing campaigns that truly resonate with local audiences.
to know how to deal with them and to have a continous business with them
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application of knowledge of consumer behaviour in marketing decision