Patronage.
what are patronage jobs?
One term is patronage.
Nepotism is defined as: "patronage bestowed or favoritism shown on the basis of family relationship, as in business and politics." Technically, the opposite of nepotism would be "anti-nepotism" or an "anti-nepotism policy." Although not an absolute opposite, the word "meritocracy" is defined as "A system in which advancement is based on individual ability or achievement." which is sufficiently contrasting to the meaning of "nepotism".
Awards provided by companies to promote and encourage the purchasing of their products are called patronage rewards.
Patronage
The roles of advertising on a consumer patronage of a product is to create customer awareness.
The word patronage is often used in reference to customers who frequent an establishment. An example of this word being used in a sentence would be, The store sent out calendars each year to thank customers for their patronage.
Patronage, simply put, basically means offices or jobs. Writing a good sentence is where you can use it to tell what the word means. Here's mine: Patronage was beginning to increase again and so the homeless were decreasing.
"patronage"
Patronage was popular during the Renaissance. It is the relationship between a wealthy family and artisan. An example is the Medici family and Botticelli.
Patronage refers to the corrupt practice of hiring friends, rather than looking for the best qualified applicant.