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objectives of physical distribution
Physical Distribution
Discuss thee role of physical distribution in marketing
objectives of physical distribution
Transporting and warehousing are some are some of the stages that are involved in the physical distribution process.
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Physical distribution is one of the largest arenas of marketing and has been defined as the analysis, planning, and control of activities concerned with the procurement and distribution of goods.
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Physical distribution is the set of activities concerned with efficient movement of finished goods from the end of the production operation to the consumer. Physical distribution takes place within numerous wholesaling and retailing distribution channels, and includes such important decision areas as customer service, inventory control, materials handling, protective packaging, order procession, transportation, warehouse site selection, and warehousing. Physical distribution is part of a larger process called "distribution," which includes wholesale and retail marketing, as well the physical movement of products.
Physical distribution (as opposed to marketing or sales channels of distribution)includes the business functions of warehousing and outbound transportation/traffic to customersLogistics includes physical distribution functions, and adds: inbound transportation/traffic; customer service; finished goods inventory management