Physical distribution is the set of activities concerned with efficient movement of finished goods from the end of the production operation to the consumer. Physical distribution takes place within numerous wholesaling and retailing distribution channels, and includes such important decision areas as customer service, inventory control, materials handling, protective packaging, order procession, transportation, warehouse site selection, and warehousing. Physical distribution is part of a larger process called "distribution," which includes wholesale and retail marketing, as well the physical movement of products.
There are a number of functions of distribution channel marketing. The main use of distribution channel marketing is to provide a link between product and consumer. Other functions include information gathering, promotion, and matching. Negotiations, physical distributions, financing, and risk taking are also functions of some distribution channel marketing. All these functions are necessary for success in any market.
Some recommended marketing mixes for two different segments in both urban and rural markets include pricing and product. Another is the marketing mix of product distribution with promotion.
Marketing services are services that are offered to market products. Tangible goods are actual, physical goods that are sold by businesses.
The middlemen are intermediaries in the marketing system who complete the distribution channel between a producer and a consumer. They may be wholesalers, retailers, agents or brokers. They purchase products, store them, transport them and deliver them to consumers. They help in promotion of sales from producers to consumers.
Combination of marketing elements used in the sale of a particular product. The marketing elements center around four distinct functions, sometimes called the Four Ps: product, price, place (of distribution), and promotion. All these functions are considered in planning a marketing strategy, and any one may be enhanced, deducted, or changed in some degree in order to create the strategy necessary to efficiently and effectively sell a product.
Discuss thee role of physical distribution in marketing
Physical distribution is one of the largest arenas of marketing and has been defined as the analysis, planning, and control of activities concerned with the procurement and distribution of goods.
Hale C. Bartlett has written: 'Readings in physical distribution' -- subject(s): Marketing, Physical distribution of goods
Physical distribution (or place) is one of the four elements of the marketing mix. An organization or set of organizations involved in the process of making a product or service available for use or consumption by a consumer or business user. -
Marketing Communication, Market Feedback, Inventory Management, Physical Distribution, and Financial Risk.
Armand Dayan has written: 'La distribution' -- subject(s): Dictionaries, French, Marketing, Selling 'Le merchandising' 'Le marketing' 'Marketing B to B' 'Manuel de la distribution' -- subject(s): Physical distribution of goods, Retail trade, Wholesale trade
Physical distribution (as opposed to marketing or sales channels of distribution)includes the business functions of warehousing and outbound transportation/traffic to customersLogistics includes physical distribution functions, and adds: inbound transportation/traffic; customer service; finished goods inventory management
There are a number of functions of distribution channel marketing. The main use of distribution channel marketing is to provide a link between product and consumer. Other functions include information gathering, promotion, and matching. Negotiations, physical distributions, financing, and risk taking are also functions of some distribution channel marketing. All these functions are necessary for success in any market.
what is backward distribution
Peg Fisher has written: 'Planning telephone sales' -- subject(s): Direct marketing, Management, Marketing, Physical distribution of goods, Telephone selling
Marketing logistics are basically the physical distribution of goods. Marketing logistics involve planning, delivering, and controlling the flow of physical goods to a market as well as the material and information necessary to meet customer demands. The demands of the customer must be met at a profit that increases revenue for the orginization.
describe the types of distribution channels that can be use in the marketing of a product or service